Principles and Practices for Orchestrating Digital Value Chains

By the beginning of the 1990’s an increasing number of IT departments started using process oriented models like ITIL, ISO/IEC 9000 and CMM(i). Later on substituted by CobiT, ISO/IEC 27002, ASL, BiSL, ISO/IEC 20000 and many more. That these models helped professionalize IT and transform themselves from a technology playground to a more business and service oriented procession is without a doubt. A survey among 503 companies on the benefits of ITIL shows that with the increased maturity of the IT function, also the realized benefits increased, while the perception of implementation challenges decreases ( 2010 [FZ1] ). From a strategic standpoint is the added value however limited as ITIL implementations can be easily imitated by competitors, leveling the playing field again. Furthermore is there a considerable risk implementations will end up in a swamp due to over-engineered procedures, templates, PPI and KPI reports and lack of fundamental understanding of the concept behind ITIL. A r...

Today I was asked to give my opinion on the proposition “when outsourcing is benchmarking required to prevent a failure” by an editor of an IT magazine. My first thought was: of course it is, as including a benchmark clause in a contract was standard practice when I drafted a contract. But then I thought again and come to a less back-and-white conclusion. Benchmarking before or during the contract period is common good and big business for companies like Gartner, Alsbridge and Compass, but given the increased complexity and tailoring of the solutions provided I wonder whether their usage is not restricted to a limited set of services. Services which soon get so common that many just buy them out of the cloud. Let me explain. Many organizations outsourcing for the first time did not know what to expect from a supplier and often also have no clue about the cost of a workspace or server. They just knew the total IT budget and had a target to reduce it by 5% before next year. The bench...

The Netherlands has traditionally a leading position in agricultural (Tulip anyone?), but due to the climate many crops are grown in greenhouses that have to be heated during winter. The engines used run on gas and the resulting heat and carbon dioxide are used to create the optimum growing conditions. These ‘micro combined heat and power engines (Micro-CHP) produce also electricity however, and much more than needed to provide artificial lighting during the night hours. One options to feed the access power back to the grid or to feed it directly to nearby houses and company buildings. One such initiative includes using the power of 35 engines used to heat 220 hectares of greenhouses to power a new datacenter. The access heat produced by the datacenter is in turn fed back to the greenhouses. This initiative is an example of the increased emphasis on sustainability within many industries and at the role of technology as an enabler (e.g. smart grid). Reducing the environmental footprin...

The interconnections between companies and their external stakeholders become more intens by the day. The world's leading provider of lithography systems for the semiconductor industry, ASML, is a company where several hundred  external business partners are very closely integrated in the design, development, integration and servicing of the systems used to make CPU’s, GPU’s, memory modules and other advanced microchips. Up to 90% of the total system costs are supplied externally and business partners several tiers deep in the supply chain have access to relevant technology and product development information from ASML. It allows ASML fast access to new innovations created throughout its value chain, without the need to invest themselves in all these areas. ASML focuses on the high value-added integration role, including product competence and manufacturing cycle times while the business partners design and manufacture specialized subsystems. But not only suppliers become part of t...

Imtech is an example of a (Dutch) Tier 3 supplier which has been successful in closing several considerable IT deals (e.g. deal of 124 million euro). One of their success factors in my opinion is their diversification strategy. They are not only strong in IT, but also in engineering disciplines like Mechanical and Electronics. This has three benefits: Delivering engineering services to for example companies active in the automotive industry ensures Imtech has solid knowledge of that vertical, which can be leveraged on by the IT discipline. The disciplines Mechanical Engineering, Electronics and IT are fusing increasingly together within many types of industry, requiring cross functional knowledge to deliver maximum added value as a company (or partner with other suppliers). Having a contract with a company to provide electronic systems to control the chemical processes of a company, ensures there is an existing relationship the account managers of the other disciples can b...

A side effect of globalization and informed customers is a shorter lifecycle of products and services. The competitive pressures introduced by globalization and buying behavior of customers in combination with the fast past of technological advances, shorten the payback time of investments in R&D and new production facilities. This requires organizations to become increasingly flexible and agile in order to quickly adjust production volumes and product mix. The increasing complexity of services and products in combination with the ever higher investments required to improve quality, lower cost and renew the product and service portfolio, increase the entry barrier for new players. Within the banking and insurance industry several new players have gained considerable market share over the last couple of years by leveraging technological advances and the desire of customers for a bigger bang for a buck. Think of web-based brokers which allow consumers to trade stock, derivatives ...

Outsourcing IT to improve the capabilities of the IT to innovate and improve speed-to-market looks at first a contradiction. Typically outsourcing is used to reduce IT cost, with standardization and less responsiveness regarding new business demand as a side effect. However, outsourcing can actually help an IT organization to improve their speed-to-market and ability to deliver new services that add value to the business. A business that wants to grow again after a period of economic downturn and expects IT to act accordingly. There are two basic keys to achieving this goal. First key The first part is understanding that the dynamics to manage on speed-to-market and innovation is fundamentally different from delivering reliable (standard) solutions at high availability levels. The first type of service requires agility, flexibility and a general focus on benefits. The second type focuses on reducing the change of an operational risk materializing. In other words: solid build, tes...